On a major music scale for me to go in and say, Oh, pop, put it under pop. I think that's the biggest answer, to take the idea of people just like, wearin Ray-Bans out of the blue or Vans with $2,000-dollar suits.
I love wearing a label that people think is uncool. I was like, put it under pop, cause like, I'll wear that. Like, uh, they asked me, what genre to put it under, cause they're like, this is a new genre of music. There's a risk that, with 808s and Heartbreak, you made something that's totally popular, potentially like, hugely popular. Below, read a very Kanye-being-Kanye excerpt about breaking pop's glass ceiling, snobby people and being the "Steve Jobs of rap." Then read the transcript in its entirety on page two-Kanye talks about album-that-never-was Good Ass Job, his struggle to break into fashion, telling Jay Z he wanted to sound like Feist and Photoshopping his own blog posts. Condensed and edited in that issue, we're now presenting the interview in its complete, 20,000-word glory. Inspired by his forthrightness, we revisited the conversation he had with former editor-in-chief Pete Macia for his 2008 FADER cover story, circa 808s and Heartbreak. Kanye is pop's king of theater and, these days, frustrated and talking about that openly. In the wee hours of Tuesday morning he proposed to Kim Kardashian at San Francisco's AT&T Park, flashing this message on the Jumbotron as an orchestra played Lana Del Rey: "PLEEEASE MARRY MEEE!!!!" Last Saturday, Kanye West began his Yeezus tour in Seattle, a spectacle where he'll perform in masks, on a mountain and next to a Jesus lookalike.
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